Meet the founders;
We’re Melissa, Carly and Emma, three sisters from Melbourne with little families of our own. Together, we created st. reign with a clear vision – to craft a collection of timeless staple pieces for families just like ours, with people and planet in mind.
Passionate about making a positive change in the fashion industry, we considered every detail’s impact on the environment. From sourcing materials ethically to doing final stitches locally. So that families who care about protecting the world for our next generation can feel confident they’re filling their wardrobes mindfully and locally.
To truly embody our sustainability values, we designed with durability, practicality and comfort in mind. Making sure every piece in the collection can last beyond one season and be passed down to the next little one in line to be loved all over again.