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Our People;

Collaborating closely with small local businesses has allowed us to craft our collection ethically in Australia using the highest quality materials.

Every supplier we use meets Australia’s fair working standards and conditions, and is as passionate as we are about supporting our local fashion manufacturing industry. 

Our manufacturing partner, located in Collingwood, Victoria, is proudly accredited by Ethical Clothing Australia (ECA), reinforcing st. reign’s commitment to transparent and ethical practices.

Our Planet;

A staggering 85% of produced textiles end up in landfill each year, and it’s our mission to lower that statistic. 

Our commitment to the planet is clear throughout our design, development and production process. From the eco-friendly raw materials we source to the way we work with local businesses focused on lowering their energy consumption, lowering their carbon footprint and increasing recycling.

Our solution: 

Eco-friendly raw materials 

Ethically sourced fibres

High-quality products that last 

Custom fabric orders to minimise waste

Manufacturers powered by renewable energy

Made in Melbourne for control and transparency 

Small production runs to avoid overstock 

100% biodegradable packaging